External authors
Marshall Van Alstyne
Questrom Professor, Boston University; Digital Fellow, MIT Initiative on the Digital Economy
Marshall Van Alstyne is one of the world’s foremost experts on platform strategies and network business models. He is a frequent speaker, board level advisor, and consultant to both startups and global firms.
His research has received numerous academic awards and appeared in top journals such as Science, Nature, and Harvard Business Review. Interviews appear regularly across Bloomberg, the New York Times, the Wall Street Journal and National Public Radio. Prof. Van Alstyne is a research scientist at MIT, tenured professor at Boston University, and graduate of Yale and MIT. His consulting includes such firms as British Telecom, Cisco, Haier, IBM, Intel, Microsoft, Pearson, and SAP. He holds multiple patents; and was among the first to measure individual dollar output from social networks and IT. His coauthored work, with Geoffrey Parker, of two-sided markets and platforms as inverted firms are now taught and applied worldwide.